2015 TRENDS TO NOTE
In my line of work, I have to keep a firm finger on the pulse the ever evolving trends. Some trends are frivolous and fade away as quickly as they start. Others stay with us for a long time. My lifestyle solutions for my clients is strongly influenced by the longevity of some trends in all areas of lifestyle. I have compiled a list 5 trends to note in 2015. These are ones that I feel have substance and will only add to the quality of our lives.
COLOUR OF 2015
PANTONE, the colour authority, releases a colour scheme set to be very visible in the upcoming years. I use it as bench mark for my design inspiration, through out my creative year. I’m loving the new years pick, its not as distinct as the previous years, it s moody and very sophisticated.
Interesting on its own and a wonderful contrast for other hues, PANTONE 18-1438 Marsala serves as the foundation to the Spring/Summer 2015 palette. Sensual and bold, delicious Marsala is a daringly inviting tone that nurtures; exuding confidence and stability while feeding the body, mind and soul. Much like the fortified wine that gives Marsala its name, this robust shade incorporates the warmth and richness of a tastefully fulfilling meal, while its grounding red-brown roots point to a sophisticated, natural earthiness.
SEMI FINISHED PRODUCTS
Simplicity has become the modern luxury, the era of perfection is being challenged by a new kind of luxury, and creative expression. Finished products are fast becoming mundane and somewhat predictable. I’m in love with the thought of finishing off things your way. 2015 will see a lot more individuals adding their own special finishes to products.
We will likely buy more unfinished products in the future. This could happen for a lot of reasons: more choice, better economics, and the ability to upgrade. But there are behaviors even more exciting at play. When we ‘unbundle’ products, the role of people changes.
As we break down the things into Raw Systems, how will it shift the roles of people and materials? For decades we have organized around production, soon production might organize more around us.
The mobile food trends is going well into 2015 & beyond, it is also becoming even more interesting. Temporary restaurants are springing up, as the Food Truck momentum gains a lot more traction in South Africa. Think Mobile restaurant that find different location and park and serve, it could be under a tree in the park, on a roof top overlooking the city, or at the beach as lounge out and watch the sunset. The street food phenomenon is going back to basics, making street food vending cool again. The belly of the earth has always unfolded in the sidewalks of the world, but with the decade of gourmet this, and gourmet that, we lost touch with authentic street cuisine, because we were made to believe it simply was not good enough. I’m loving this trend, and very glad that its moving from strength to strength. In 2015 we will be moving out of the restaurants and taking to the streets to satisfy our curious taste puds.
We will be seeing a lot of drifters in 2015. In case you haven’t noticed we have been released from the shackles of wires and cables, in the world of wifi and wireless devices, work can happen anywhere, everywhere and at anytime. Working away from the desk is becoming job seekers prerequisite on their resume. If productivity is not compromised, I don’t see why one cannot dictate where one could work from. Temporary work spaces, mobile retailing etc will be even bigger in the New Year.
THE SHOPPING EXPERIENCE
Shopping is becoming more and more of an experience, especially in the artisan realm. Competition is really tight and just trusting that your product is original is not enough. Shopping will become a lot more interactive in 2015, meeting the actual designers of the product you’re interested in, getting to know the design processes, interacting with the business owners. Shopping is becoming a lot more personalized and human touch is key. The big retail giants have a model that worked for the masses for a very long time, just like with all extremes, there is always a call to inevitably go back to basics and knowing the stories about the products you choose to identify with and end up purchasing is becoming important again.
Remember that trends start at the lowest level of the streets / village etc, then “discovered” by a thought leader / designer etc, incorporated into their creative work, then it trickles back to the masses as a national or global trend. We need not be intimidated by whats trending, embracing a trends is fun, and whether you are aware or not aware, our whole existence is influenced by some kind of trend, big or small.